Ben & Jerry's Free Cone Day
Specially dedicated to its fans, Ben & Jerry's organises a Free Cone Day as a show of thanks for their loyal support. On this day, designated outlets in Singapore would be offering a free ice-cream scoops for fans who turn up between the designated hours. Moreover, the event acts as a means for the brand to promote love of ice-cream around the globe. The annual Free Cone Day 2014 falls on 8 April 2014 this year.