Swatch, kicked off in 1982 by Nicolas G. Hayek, today is a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands. The first SWATCH watch appeared on the Swiss market in 1983, surprising everyone with its provocative spirit, spirited design and enormous success.
Although Swatch has this particular range of watches that I suppose are catered more towards young kinds, they also have other product types that are for a more mature audience. Especially from what I see, they are doing aggressive advertising in the cinemas, boasting of master pieces that are exquisite and finely crafted. When you step into a Swatch shop, I find that there is no pressure on you to purchase from them and that you can take your time and browse whatever they have on sale, which I like.
I don't wear watches but I think if you are clumsy or you are looking for just a simple and inexpensive watch, Swatch would be a good option because it lies comfortably in the middle of the price spectrum.
Most of the watches are very lightweight, which makes them comfortable to wear. Yet, they are also amazingly durable. When I went on a holiday to Japan recently, I wore my swatch everywhere throughout the trip, be it in the rain, snow, or even into hot spring baths (onsens) and saunas. It's still in perfect condition and working fine despite the extreme changes in temperatures and exposure to moisture, though! Really impressive, and worth the price.