I once bought a school bag from Yellow at $40 and after less than half a year, the zip was spoilt and I cannot zip it. Worse of all, sometimes it is fine and sometimes it is not. So by carrying it everyday to school, I had to face unpredictable situations where the zip although zipped would unzip by itself. Even after going to Yellow for repair twice since it was under warranty, eventually the zip still gave away.
Since then, I only purchase my plastic plain ear studs from Yellow because I do not know where else sells plain plastic ones. They used to sell a pack at $1 but now it is $2.
I remember their shop used to be the huge thing in my primary school years where possessing a wallet, pencil box or a bag would earn you stares of jealousy and envy from your friends. Like many trends, this "Yellow" trend has since come and gone.
The kids nowadays don't frequent yellow anymore. Ever since the trend has passed, the shops are vacant and quiet, with little or no customers, prices keep going down, discounts keep on coming up. Still, little people. The goods they sell are really very "last season". The fact that they do not bother to change their goods according to the latest fashion trends show lack of interest, no wonder the poor business.
I don't even bother walking in to take a look anymore.