In my secondary school years, Yellow was the hottest thing next to 77th Street.
Now it resembles and feels like a miniature ghost town with the occasional reminiscent tourist stepping in to find themselves immediately attended to by the salesgirl. It is because of this that I don't even bother dropping by anymore.
In my years, there would be a Yellow in immediate vicinity. We would say "eh that bag looks good, let's go check it out after school," and we'd rush to our nearest Yellow store. Now, I cringe seeing their logo and generally it doesn't come to mind anymore.
All things come to die, and Yellow will eventually.