Elitrend is a Singaporean fashion accessories retail chain store that first opened its doors in 2004. Since then, it has expanded to various parts of Singapore, and currently has seven outlets sprawled across Singapore. Elitrend offers trendy accessories retailing at affordable prices, and constantly travel overseas to scout for exclusive designs in order to cater for their customers' appetites for a dynamic range of accessories.
The store is packed chock-full of whatever a girl could possibly need to complete her outfit. Shades, belts, hair accessories, jewellery… you name it, they’ve got it. I really like the variety of accessories that Elitrend has. There’s pleather, studs, lace, pearls… definitely something for every girl, and at prices that won’t burn a hole in our pockets, too!
I had a themed event to attend the other time, so I went to Elitrend, hoping to find accessories to finish off my retro look. I was so glad to find that Elitrend has a good selection of headbands and scarves, and it’s these accessories that made my outfit! The quality of the jewellery there is also pretty decent, and the stock is frequently updated to keep up with trends, so it’s a really good place to find trendy accessories!
Elitrend is definitely a shop that I frequent, to expand my accessories collection. The accessories sold there are vast and rather unique. The quality is surprisingly applaudable. Belts, shades, rings, bangles, anything. They're all there, under one roof. I am rather impressed too with how efficiently regular it took for the new stocks to arrive. Elitrend seemed to be the heart of trends; unknown to many. When chunky chains was a fad, Elitrend had them all. When moustaches were the rage, Elitrend sold them for all too. It is definitely an underdog in the fashion industry. However, thanks to it's state of being not too sky high famous, it reduces the rate of bumping into someone that brandishes the same item. Oh, limited edition I do adore!
Elitrend is good for specific and fuss free purchases i.e. if you want to purchase hair ties for normal use, then it would be a great option. It is like the girl next door — down to earth without trying hard. It would not be of much harm to pop in the store once in awhile anyway.
However, it depends on whether one can find something which adheres to their taste, as I don't often find things suitable to my liking here. Most things stocked at the NEX outlet is too kiddish or with too much bling for my liking. One scan of the products, and I usually out of the store, without purchasing anything.
Elitrend is definitely one of the trendiest accessories stores in Singapore currently, and despite it being a relatively new brand, it is comparable to the likes of Diva and Six. However, the price range at Elitrend is certainly much more affordable, as most rings are priced at no more than $10, and necklaces and charm bracelets retail at around $10+.
Some accessories at Elitrend can be a little common, and seem as if they'd been bought off Bugis Street or a flea market. As such, I would probably say that the accessories at Elitrend can be a little of a hit or miss, as there are some unique accessories within Elitrend's collections, but also a few that certainly look cheaper than their actual cost.
Elitrend also retails several hair accessories like hair ties or head bands, so it not only caters for teens and young adults, but also kids and preteens who would like to wear something fancy-looking in their hair.