Review Detail

Accessories D david-tan October 15, 2012 135
Founder was an idol of my ex-colleague
Overall rating 
 
3.0
Value 
 
3.0
Service 
 
3.0
Quality 
 
3.0
Satisfaction 
 
3.0
Overall Rating 
 
3.0
Many years back, I had a colleague that idolised the founder of this brand. The founder was Elim Chew and she made this the first fashion retailer to win the prestigious “Most Distinctive Brand” of Singapore Promising Brand Award given by The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao in 2004.

I was not sure whether my colleague was a personal friend of Elim Chew but she definitely wanted herself to be as successful as Elim Chew. I was sad to see so many reviews commenting that this brand is losing its appeal and not keeping up with times. It may be Elim Chew is no longer managing the business directly or this brand has just become a small part of a bigger business so the focus has been shifted.

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