When it was first introduced in Singapore, I was very intrigued by the unique stationery they offered. The bright colours of the items were definitely eye-catching, and the prospect of having all my stationery in my favourite colour really appealed to me.
Yet, the things in the shop were evidently overpriced and after the novelty wore off, really wasn't worth the money spent. With so many people having it now, it slowly became more and more overrated - it was no longer unique nor worth it. My friend for example, spent over $50 on a pencil box and some stationery - which was plain ridiculous in my opinion.
It's a nice place to look for gifts as the products are all visually-appealing, but may not be that worth the money.