I was handed my first Kikki K. schedule book back in my secondary school days and fell madly in love with it. I was a great fan, until I stepped into their shop.
The cute stationary caught my eye, and I was already imagining myself being envied by everyone around me. However, I saw their prices and finally understood why I hardly see anyone holding a Kikki K. schedule book or pencil case. For stationary that are so pleasing to the eyes, their prices sure are not. I constantly find myself scouring the shop for something cheap and useful, and I usually end up only looking at their pens. If you are a stationary fan with a lot of cash to spare, I would recommend this place to you. Otherwise, don’t bother.
Till today, I have not bought a single thing from kikki.K, and I intend to make sure it stays that way (unless the prices go down of course, or if they are having a sale).
Granted, kikki.K sells very pretty stationery with unique designs, and you might feel a little happier using their notebooks and diaries instead of the dreary-looking common ones you can find at other bookstores. However, I would rather spend my money elsewhere because the prices are really ridiculous. A notebook can cost as much as $30 to $40.
Yes, it is a Swedish brand, and Singapore's import taxes are high, but one notebook doesn't have to cost as much as that. Even its pens and cards are expensive. It's really not worth the money.