BBQ Express

In 1986, BBQ Express was established to meet two surging demands in the food market: a desire for healthy food, and for affordable and delicious ribs and chicken.

Before BBQ Express, ribs were relatively expensive and served only in restaurants. BBQ Express' spectacular success lies in its ability to serve restaurant-quality ribs and chicken at take-away counters, foodcourt stalls, and stand-alone diners. In doing so, prices were kept affordable and available to a massive market.