Trese ads on highways appear to be spray-painted and destroyed


Trese will be showing on Netflix soon, and to hype this significant milestone for the Philippine comic industry, Netflix created Trese billboard ads that appear to be vandalized and destroyed by evil spirits.

These billboards with character Alexandra Trese’s portrait were spray-painted with the sentence “Siyudad namin ito! (This is our city!)” in red, while an ad in landscape mode was marked with a big X symbol along with the same sentence.


Netflix shared photos of the ‘vandalized’ billboards on their Facebook page


Trese ads - billboards
Image adapted from: Netflix

In a Facebook post on 6th June, Netflix wrote “What kind of monster would do this??? If you see something, say something – we’re going to find out who did this” with the photos of the “vandalized” ads.

trese ad vandalized at night
A seemingly vandalized billboard appeared more eerie by night
Image credit: Netflix

The post quickly went viral, with netizens commenting about the Netflix team’s marketing creativity.

Trese ads highway - Netflix comment
Image credit: Marge Moon

Netizen Marge Moon even commented “Great [vandalism]. Imagine getting up that high to conveniently spray paint over a [meters-high] billboard,” they said.


There’s also a wall-painting ad seemingly destroyed by evil creatures


Trese ads highway - Mother Ignacia
Image credit: Gisela Marabut

At a street in Mother Ignacia, Quezon City, there’s also a wall-painting ad that had seemingly been destroyed by evil creatures from Trese. Three creatures appear from behind a wall, and the Trese sign that says the show will be shown on Netflix on 11th June appears on the lower right of the painting.

These ads indeed make us imagine we’re living in main character Alexandra’s world – so kudos to the Netflix team for executing these creative advertisements!


Trese ads looked vandalized by evil spirits


Creative and smart ads really do wonders – so if there’s one thing we can learn from them, it doesn’t hurt to tickle your audience’s imagination a bit more by making them believe they actually live in your show’s world.

We’re looking forward to Alexandra Trese saving us from these monsters that are haunting our cities in the upcoming show!

Also check out:


Cover image adapted from: Netflix, Gisela Marabut

Follow The Smart Local Philippines on Facebook, Twitter, Instagram and Telegram for more stories like this. If you have a story to share, email us at pressph@thesmartlocal.com.