SuperM x MARVEL Collection


The SuperM X MARVEL collection marks the first full-blown collaboration between the two major companies. For fans of K-pop and MARVEL, the collaboration is a dream come true.

Official Avengers-themed SuperM merchandise were released on 25th September 2020 – the same day as the drop of their 1st full album, Super One. The long-awaited collaboration is meant to promote SuperM’s album while showcasing the K-pop idols in a new format.


SuperM X MARVEL 2020 collaboration


SuperM x Marvel - Collaboration art
Image credit:
@superm

The collaboration between SuperM and MARVEL was first announced in 2019, ahead of SuperM’s debut. After a year of waiting, fans are finally able to see the collaboration take flight.

SuperM 슈퍼엠 ‘One (Monster & Infinity)’ MV
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SuperM 슈퍼엠 ‘One (Monster & Infinity)’ MV

 

SuperM is a supergroup with 7 members from 4 popular SM Entertainment boy bands – Taemin from SHINee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV.

 

SuperM x Marvel - Collaboration art
Image adapted from: SuperM

The group had been dubbed the “Avengers of K-pop” due to their strong individual presence in the K-pop industry. In the video trailer, SuperM is portrayed as a dream team just like MARVEL’s Avengers.

“SuperM X Marvel” Premiere Trailer
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“SuperM X Marvel” Premiere Trailer

Limited edition merchandise up for pre-orders


SuperM x Marvel - Graphic T-shirtImage credit: @superm

Pre-orders for the SuperM X MARVEL collection started on 25th September 2020, right before the release of SuperM’s One (Monster & Infinity) music video.

The collection includes limited-edition graphic T-shirts, tote bags, caps, accessories, and luggage stickers. Each purchase comes bundled with a digital copy of SuperM’s 1st full album, Super One.

SuperM x Marvel - Graphic T-shirt
From left to right – Cartoon Graphic T-shirt, Comic Character Graphic T-shirt, Colour Graphic T-shirt
Image adapted from: SuperM Official Shop, SuperM Official Shop, and SuperM Official Shop

The SuperM X MARVEL Graphic T-shirts go for USD41.50 and you can choose from 3 different designs, each depicting SuperM members in the MARVEL universe. There are 3 sizes available – S, M, and L.

SuperM x Marvel - Luggage Sticker Set
SuperM X MARVEL Luggage Sticker Set
Image credit: SuperM Official Shop

For those who enjoy decorating their luggage, there is also a SuperM X MARVEL Luggage Sticker Set going for USD15.50. It comes with 17 stickers that range from 2.2″ x 2.5″ to 3.3″ x 4.1″ in size.

SuperM x Marvel - Special Package [Logo Type] + Digital Album
SuperM X MARVEL Special Package [Logo Type] + Digital Album
Image credit: SuperM Official Shop

For super supporters, you can consider getting a special package which gives you a set of the limited-edition merchandise. At USD120.50, the SuperM X MARVEL Special Package [Logo Type] contains a Super One album, a Brochure and Photo Card Set, a Cartoon Graphic T-shirt, a Cartoon Graphic Tote Bag, a Logo Metal Keyring, and a Luggage Sticker Set.

SuperM x Marvel - Special Package [Cartoon Type] + Digital Album
SuperM X MARVEL Special Package [Cartoon Type] + Digital Album
Image credit: SuperM Official Shop

For the same price, you can also get a SuperM X MARVEL Special Package [Cartoon Type] which comes with a Super One album, a Brochure and Photo Card Set, a Color Graphic T-shirt, a Cartoon Printed Lanyard, a Logo Dad Hat, and a Logo Metal Keyring.

SuperM x Marvel - Special Package [Comic Type] + Digital Album
SuperM X MARVEL Special Package [Comic Type] + Digital Album
Image credit: SuperM Official Shop

The last special package goes for USD80.50 and includes a Super One album, a Brochure and Photo Card Set, a Comic Character Graphic T-shirt, a Comic Character Printed Lanyard, and a Luggage Sticker Set.

The SuperM X MARVEL collection is available for pre-orders and is expected to start shipping from 15th January 2021 onwards. For those in the U.S., you can head to the SuperM Official Shop. International fans outside of the U.S. can place their orders on the SM Global Shop as it offers international shipping. 


MARVEL’s affinity for K-pop and SM Entertainment


SuperM x Marvel - Video trailer
Image adapted from: SuperM

This is not the first time that MARVEL has delved into the world of K-pop. In 2018, MARVEL created their first Korean superhero-cum-K-pop star, Luna Snow, for their mobile game titled “MARVEL Future Fight”. They even released two Korean tracks I Really Wanna and Tonight which were sung by Hyungseo, a former member of girl group Busters. 

Luna Snow — I Really Wanna (feat. Krysta Youngs) Full Song | Marvel Future Fight
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Luna Snow — I Really Wanna (feat. Krysta Youngs) Full Song | Marvel Future Fight


In April 2019
, SM Entertainment’s first collaboration with MARVEL saw the release of MARVEL-themed merchandise for EXO-CBX – a sub-unit comprising Chen, Baekhyun, and Xiumin.

SuperM x Marvel - EXO-CBX X MARVEL Merchandise
EXO-CBX X MARVEL Merchandise
Image adapted from: EXO DUPH and EXO DUPH

In Nov 2019, Aaron Stewart-Ahn, the lead writer of MARVEL’s Thor, wrote a Thor issue featuring an intergalactic K-pop concert inspired by his own experience of attending an EXO concert.

SuperM x Marvel - Thor, intergalactic K-pop concert inspired by EXO
Screenshot of Aaron Stewart-Ahn’s tweet
Image adapted from: @somebadideas

After fans got excited at the prospect of EXO appearing in a MARVEL comic, he had to post another tweet to dispel the rumour.

 

SuperM x Marvel - Thor, intergalactic K-pop concert inspired by EXO
Screenshot of Aaron Stewart-Ahn’s tweet
Image adapted from: @somebadideas

Nonetheless, it showed how K-pop had left a strong impression on him, making it spill over to his work at MARVEL.

SM Entertainment’s founder, Lee Soo-man, has assured fans that this collaboration is but the start of more co-branded content to come, and we can expect to see more SM artists X MARVEL collaborations in the future. 


SuperM X MARVEL collection, the first of more to come


The SuperM X MARVEL collection has fueled our imaginations of what’s to come when the world of K-pop and the MARVEL universe merges. But for now, it’s time to be Thanos and snap those goods off the shelves before it’s too late.

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Cover image adapted from: SuperM

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