Samsung & Laneige collaboration


On 3rd May, Korean beauty platform PowderRoom announced a collaboration between Samsung and Laneige. The collaboration comprises the latest Samsung Galaxy Buds Pro and the Laneige Neo Cushion in a beautiful metallic purple casing.


What to know about the Samsung X Laneige collab


samsung laneige - product images
Image credit: Samsung

The Samsung X Laneige collaboration was inspired by the similarities between the packaging and design of Laneige’s Neo Cushion and Samsung’s Galaxy Buds Pro. In this collaboration, you’ll see the Laneige Neo Cushion spruced up in Samsung’s trademark “Phantom Violet” colour to match the Galaxy Buds Pro.

The collaboration set will include 1 pair of Samsung Galaxy Buds Pro earbuds and a Laneige Neo Cushion Matte in the shade N21.

Samsung and Laneige’s collaboration will be released on 12th April 2021, and it will cost KRW199,000 (~USD177.03)

It is significantly cheaper to purchase them through this set. Samsung Galaxy Pro Buds and Laneige Neo cushion will usually cost KRW239,800 (~USD213.33) and KRW25,000 (~USD22.24) respectively if you get them on their own.


Laneige’s NEO cushion & its futuristic packaging


samsung laneige - neo cushion
Images adapted from: LANEIGE and LANEIGE

When Laneige first released the Neo Cushion in 2020, many were impressed by the casing as it seemed to look like a tech product, instead of being a makeup item

The simple rounded square casing was something that made the Laneige’s cushion stand out from its competitors as cushions sold on the market are usually circular. 


Samsung Galaxy Buds Pro collaborations


Previously, Samsung has collaborated with sportswear brands such as Fila and Adidas to release limited edition merchandise for the Galaxy Buds Pro.

samsung laneige - adidas and fila
(L-R) Adidas & Fila Galaxy Buds Pro merchandise
Images adapted from: Samsung and Samsung

K-pop sensation BTS has also collaborated with Samsung to release a special edition of the Galaxy S20+, which included BTS’ official logo and signature purple heart engraved on the back of the phone, limited edition photocards, and stickers. They also released a BTS-themed Galaxy Buds.

samsung laneige - bts galaxy s20

BTS edition of the Galaxy S20+.
Image credit: Samsung

samsung laneige - bts galaxy buds
BTS-themed Galaxy Buds+.
Image credit: Samsung

Recently, the band promoted the latest Galaxy Buds Pro in a proposal-themed commercial. 

Video credit: paradise낙원 


Where to purchase Samsung & Laneige’s collaboration


samsung laneige - real life photos
Images adapted from: 살림하는김씨 and 살림하는김씨 

You can get first dibs on the merch during the pre-sale on 11th May 2021 at 8PM KST

The pre-sale will be held on Naver Shopping‘s live stream event. You can stand a chance to win prizes such as a Laneige sample kit, membership points on PowderRoom, and even a wireless microphone.

On the day of its official release, the collaboration set will be sold in limited quantities on the official Samsung website, AMOREPACIFIC’s website, and the Powder Room store.


Laneige’s collaboration with Samsung


This unexpected collaboration between the 2 Korean brands is worth looking out for. Get the best of both worlds with Laneige’s Neo Cushion to keep your makeup flawless on the go, and jam to your favourite tunes with the latest Samsung Galaxy Pro Buds.

For more cool merch releases, check out:


Cover image adapted from: Samsung and Samsung

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