Jennie X Calvin Klein 2022 Spring campaign


BLACKPINK’s Jennie is not only good at performing, but also at modeling. When Calvin Klein revealed their 2022 Spring campaign with the reigning It-girl of K-pop, fans pointed out how well she embodied the chic yet casual look of the brand. 


Calvin Klein drops campaign with Jennie Kim


Jennie Calvin Klein 2022 campaign - Jennie poses with other models
Image credit: @calvinklein

On 15th February 2022, Calvin Klein finally released their new Spring campaign after teasing fans sneak peeks of the ambassadors, which includes BLACKPINK’s Jennie. 

Jennie Calvin Klein 2022 campaign - Jennie poses on the balcony
Image credit: @jennierubyjane

To little surprise, fans were wowed by Jennie’s natural poise and ease in front of the camera, and how well the brand’s apparel fit her. 

Jennie Calvin Klein 2022 campaign - Jennie poses on the couch
Image credit: @jennierubyjane

Jennie started her journey as Calvin Klein’s ambassador in May 2021, and has since been recognised as one of the most prominent faces of the brand. Seeing as how flattering the garment is on the elegant and stylish idol, it’s not hard to understand why the company adores her so much!


Jennie reciprocates love from the brand


Following the release, Jennie shared her favorite shots from the pictorial. 

Jennie Calvin Klein 2022 campaign - Jennie in polaroids
Image adapted from: @jennierubyjane, @jennierubyjane and @jennierubyjane

In her posts, she tagged Calvin Klein’s Instagram and also mentioned the photographer of the pictorial, Glen Luchford. With the hashtag “#mycalvins” in every caption, Jennie’s posts prove that she’s a proud representative of the brand.

Jennie Calvin Klein 2022 campaign - Jennie poses with fellow model Deb Never
Image adapted from: @jennierubyjane and @jennierubyjane

The star also indulged fans with adorable behind-the-scenes photos with the other models in the pictorial, and showed off her chemistry with fellow ambassador and musician Deb Never.  


Fans buzz with support and enthusiasm


Jennie Calvin Klein 2022 campaign - Netizen on Twitter reactsImage adapted from: @jnkethereal_

Fans who previously quickly caught onto the sneak peeks of Jennie in the teasers rushed to celebrate the official launch of the campaign. 

Jennie Calvin Klein 2022 campaign - Netizen on Instagram reactsImage adapted from: @blackpinkofficially__


Jennie wows in Calvin Klein 2022 Spring campaign


Calvin Klein’s classic pieces and Jennie’s confidence before the camera is an unbeatable combo, and we already can’t wait for next season’s campaign!

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Cover image adapted from: @jennierubyjane and @jennierubyjane

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