Hyun Bin becomes Tom Ford Beauty’s 1st regional ambassador


On 2nd July, Tom Ford Beauty posted a picture of Hyun Bin on their Instagram page and introduced him as Tom Ford’s newest fragrance attaché. The comment section went wild – more than 2,000 comments and uncountable heart eyes emoji flooded Tom Ford Beauty’s Instagram post. 


Tom Ford Soleil Brûlant fragrance campaign 


hyun bin x tom ford - photo shoot
Image credit: @vast.ent

Hyun Bin was appointed as Tom Ford’s regional ambassador for 15 countries in Asia Pacific. On 30th July, Hyun Bin lent his face to the new Soleil Brûlant fragrance campaign.

hyun bin x tom ford - perfume
Image credit: Tom Ford

Hyun Bin’s campaign features the new Tom Ford Private Blend Soleil Brûlant fragrance. According to the press release, the Soleil Brûlant fragrance is an “amber floral scent” combined with “the intense freshness of mandarin and bergamot.” 

In response to becoming Tom Ford Beauty’s first regional ambassador, Hyun Bin said, “As a longtime fan of Tom Ford, I am honoured and privileged to be the first fragrance attaché for the region, and look forward to working with the brand.”


Hyun Bin’s past collaborations with big brands 


hyun bin x omega
Image credit: @omega

Hyun Bin has collaborated with other big brands in the past. Just last year, Hyun Bin was part of Omega’s campaign. He was the face of watches such as the Seamaster Diver 300M and Seamaster Diver 300M Chronograph. 

hyun bin x lexus
Image adapted from: Lexus Korea 

In 2018, Hyun Bin was an ambassador for Lexus, also known as Toyota’s luxury vehicle division. Hyun Bin has also appeared in Samsung commercials. You can watch his commercial for Samsung Smart TV here


Hyun Bin is Tom Ford Beauty’s 1st Asian ambassador


We’re excited to see Hyun Bin as the face of Tom Ford Beauty scents in Asia Pacific. Hyun Bin made a big hit with the drama Crash Landing on You, and has been receiving keen attention for his cute relationship with Son Ye-jin. We also look forward to his upcoming film, Bargaining, which will be released in late 2021. 

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Cover image adapted from: Tom Ford Beauty and @tomfordbeauty

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