Baskin Robbins Korea & Maxim Coffee collaboration


Korea’s cafe scene is so trendy and hip that it’s often imitated, but never duplicated. That’s because Korea is the land of coffee addicts, and yes, Koreans take their coffee very seriously. 

On 16th August, Baskin Robbins Korea launched three different items in collaboration with Maxim Coffee, also known as one of the top instant coffee brands in Korea. Considering how merciless the summer heat is in Korea during this time of year, the collaboration is timely and almost like a saving grace. 


Baskin Robbins Korea & Maxim Coffee collab menu


baskin robbins maxim collab - items
Image credit: @baskinrobbinskorea

The collab comprises three different items , namely the Maxim Mocha Gold Ice Cream, Maxim Gold Blast and Maxim Stick Bar. 

baskin robbins maxim collab - ice cream
Image credit: @leesisters_mazzip

Summer screams ice cream. The Maxim Mocha Gold Ice Cream is basically Maxim’s best-selling coffee Mocha Gold Coffee Mix in an ice cream form. You can choose to have it served in a cup or cone.

baskin robbins maxim collab - blast drink
Image credit: @baskinrobbinskorea

The Maxim Gold Blast is a blend of coffee with milk and ice. Its creamy texture is similar to a slushie or frappuccino, and it’s the perfect drink for coffee lovers who want to drive the sultry heat away. 

baskin robbins maxim collab - stick bar
Image adapted from: Baskin Robbins Korea

The Maxim Stick Bar is a great snack to have while you’re working from home or catching up on your K-dramas. Each box contains two flavours – Maxim Coffee’s Mocha Gold Mild and White Gold. The former contains milk, cream and sugar, while the latter contains fat-free milk and cream, as well as xylose sugar. 


Netizens’ reactions


Although it’s only been a few days since the launch of Baskin Robbin Korea and Maxim Coffee’s menu, many netizens have expressed keen interest in their collaboration.

baskin robbins maxim collab - comment
Image adapted from: @k_aga4_19

Instagram user @k_aga4_19 tagged @subeen_0912 and commented, “I want to try this.” 

baskin robbins maxim collab - comment
Image adapted from: @e_seony

Instagram user @e_seony tagged @mseung._.a and commented, “This is my cup of tea.” 

baskin robbins maxim collab - comment
Image adapted from: @blissful_rok

Instagram user @blissful_rok tagged @sndclub and commented, “Wow this time it’s Maxim!!!! After we eat, let’s have this for dessert while taking a walk.” 


Where to try Baskin Robbins Korea & Maxim Coffee collab menu


Unfortunately, the items are only available in Baskin Robbins Korea. 

For those living in Korea, you can participate in an ongoing event between 17th August and 23rd August. All you have to do is tag your friends on Baskin Robbin Korea’s Instagram page and follow their account. 

Five winners will be given mobile vouchers to redeem a Maxim Gold Blast drink, and another five winners will be given mobile vouchers to exchange for a single scoop of the Maxim Mocha Gold Ice Cream. Winners will be announced on 27th August.


Baskin Robbins Korea’s collaboration with Maxim Coffee


The collab between Baskin Robbins Korea and Maxim Coffee kills two birds with one stone – the items are a sweet treat for coffee lovers, and they bring comfort to those worn out by the scorching August sun. 

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Cover image adapted from: @baskinrobbinskorea and @baskinrobbinskorea

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