Taco Bell in Indonesia


Indonesians are foodies at heart, and this love for food extends from authentic Indonesian food from roadside stalls to burgers and fried chicken from US-style fast-food chains.

While KFC outlets are a dime a dozen in cities such as Jakarta, the company that initially brought the fried chicken chain to Indonesia, PT Fast Food Indonesia Tbk (FAST), surprised netizens when it announced that it was bringing Taco Bell, another major US fast food joint offering Mexican-style food, in Indonesia this year. 5 outlets were originally to be launched in Jakarta from April 2020 onward, but openings have been delayed due to the pandemic.

Update:
In November 2020, Taco Bell released teasers for its first outlet’s upcoming opening in Senopati, Jakarta. An exact opening date has not been announced.


Affordable Mexican-style food for Jakartans


taco bell senopati
A mockup image of Taco Bell’s Senopati, Jakarta location
Image credit: Taco Bell Indonesia

Since Mexican and other Central American food can come at a pretty steep price in Indonesia’s capital city, Taco Bell is seen as a godsend for lovers of Mexican food who want to be a little friendlier to their wallets.  

Among the chain’s most popular dishes are tacos, quesadillas, and burritos. As J.D. Juwono, the director of FAST, told Kontan on Tuesday, 28th January 2020, they will be opening 5 branches in Jakarta, and they chose Taco Bell because the menu offers good and healthy food.

He added back then that FAST will invest Rp. 5-7 billion to build the stores – a clearly huge sum of investment. So the burning question now is whether or not Indonesians will embrace Taco Bell as they have done for KFC and McDonald’s.


Classic Taco Bell meals and a la carte favorites will be served


taco and crunchwrap supreme meals at taco bell indonesia
The 2 Taco Supreme meal (left) and the Crunchwrap Supreme meal (right) with Coke and what look to be a choice of fries or nachos
Image credit: Taco Bell Indonesia

From wraps to crunchy and soft tacos to quesadillas to burritos, the chain’s classics in US stores will be found in Indonesia’s branches too – according to Taco Bell’s new Indonesian website menu that’s just gone online.

chocodilla and cinnamon tostadas taco bell indonesia
Chocodillas (left) and cinnamon tostadas (right)
Image adapted from Taco Bell Indonesia

The more unusual cinnamon tostadas and chocodillas – what look like chocolate cream sandwiched in grilled quesadillas – will also be available as dessert options.


Netizens couldn’t contain their excitement


One way to predict how any plan will fly in this digital age, of course, is to see how social media users are responding to the news. And there was a deluge of positive comments after The Jakarta Post broke the news at the start of 2020, with Facebook users such as Akhila Istasadhya commenting, “NO WAY! Finally it’s going to be here. I LOVE TACO BELL!!!”

Image credit: The Jakarta Post

Another Facebook user Eric Richardson not only expressed his approval of the opening of the iconic fast-food chain, he even requested that Taco Bell open up a branch in Bali, predicting that “it would do great there” too.

Tigor Aditya Napitupulu chimed in, saying that he was sure that Bali would be Taco Bell’s next stop in Indonesia, after Jakarta.

Image credit: The Jakarta Post

The buzz was not just on Facebook either. Twitter user @bageru tweeted back in January 2020, “Taco Bell is finally opening in Indonesia in April.” His accompanying photo was a screenshot from the game Grand Theft Auto, which we think conveyed some #thuglife vibes.


Image credit: @bageru

ferdy oktaviansyah taco bell
Image adapted from Ferdy Oktaviansyah

An extremely enthusiastic netizen Ferdy Oktaviansyah jokingly placed his order far in advance – through a comment yesterday on Taco Bell’s Facebook page that has just sprung to life. He typed, “I’ll have two number 9s, a number 9 large, a number 6 with extra dip, a number 7, two number 45s, one with cheese and a large soda.”

Looking at the flurry of emojis posted in response to his comment, though it isn’t an official food ordering channel, it’s safe to say that others are keen to place their orders soon too.


New Taco Bell outlets in Jakarta


While the opening of Taco Bell’s 5 outlets in Jakarta are scheduled from 2020 onwards, only 1 of 5 exact locations have been announced. All we can do now is to wait for more details until FAST releases more information on the opening date.

Even though PSBB and health guidelines such as sanitization and temperature checks will be in place at the restaurant, we’d recommend going for takeout or delivery if available so as to safeguard the health of all diners and workers. 

In the meantime, we can just daydream about Taco Bell’s warm burrito wraps and crunchy tacos that’ll soon give us alternatives to the usual fast food of fried chicken, burgers, and chicken nuggets.

Taco Bell Senopati, Jakarta (opening date to be announced)
Address:
Jl. Senopati No.96, RT.7/RW.3, Selong, Kec. Kby. Baru, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12110
Opening hours: 10AM-9PM, Daily
Website | Instagram

Still hungry in Jakarta? Check out:


Article updated on 2nd December 2020.

Cover image adapted from: Taco Bell Indonesia
and Taco Bell Indonesia

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