Sincere Fine Watches started as a small watch store in Singapore more than 50 years ago and is now an established retailer and distributor of top watch brands in the region.
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Splendid interior layout.
Sincere is another fine watch shop that was started in Singapore and has a really long history. Currently there have a rather big shop at Scotts Square which was 2 levels and it was really nice. I went by Scotts Square and went in to look at the latest design of watches. The interior of the shop was really nice.
Beside having really big posters and displaying watches in very attractive manner with lighting and simple information, the interior was divided into many sections. Each section was the space given to each brand, so it's like many shops in one outlet. I think there was about 10 to 15 different brands, and I had a great time looking through all the different watches.
The staff was also very professional. Given that there were so many brands within, the staff was really competent and knowledgeable. The staff was able to answer my questions regarding almost every brand of watches. They could tell me the uniqueness of each watch, what material it was made of, and how much of the watch was handcrafted. I remembered that there was one watch which was really amazing, and the staff said that this watch is not easily for sale as any potential customer needs to submit a application form and the watch brand would assess before making it as the watch requires a total of 6 years to make.
Designing a good watch is really time consuming.