Bread sold here is not the modern gardenia-ish types of loaves, the loaves made and baked here are the traditional, burnt crusted loaves, paired with a simple butter and kaya, nothing tastes better.
Jie Bakery and Confectionery Hot
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This is a dying trade
If you love the smell of baking bread, hang around this place. Bakeries like this is a dying trade, replaced by bread baked in large commercial factories like Gardenia, Sunshine and their ilk. I am not saying that their products are no good, quite the contrary. They bake some very nice bread. But traditional bread baked by Jie Bakery is something else.
It is what I would consider as humble food. It is very light, probably made with little or no preservatives unlike commercial bread. It probably is made of a recipe handed down through the generations. What comes out of the oven would probably turn people off. They look burnt. But underneath that crust, you will find very white fluffy bread. If it is the multi-coloured variety, then it would be multi-coloured.
Their bread is best eaten with traditional kaya, or just butter slices after you have toasted the bread. Accompanied with a freshly brewed cup of traditional Kopi O, you can have a humble yet divine tasting meal.