Sunshine Bakeries is a leading manufacturer and marketer of value-added and nutritious fresh bakery products. A local homegrown enterprise, the company has been putting bread on the tables of Singapore consumers since 1930, when it first made its mark as Singapore’s first commercial bakery. As one of the biggest bread manufacturers in Singapore, Sunshine Bakeries builds its market leadership through innovation and responsiveness to market needs. Using modern technology and equipment, and the freshest and finest ingredients, Sunshine produces more than 100,000 loaves of fresh and great tasting bread a day from its 65,000 square foot plant at Senoko. Today, Sunshine Bakeries continues to be at the forefront of product development with an extensive range of products to suit diverse consumer taste and needs which are produced under its two house brands Sunshine and Top-One. Of particular significance is its attainment of the Singapore Health Promotion Board’s Healthier Choice standard for its complete range of bread loaves. Favourites in the bread category include: Enriched Soft White, Enriched Softmeal, Multi-Grain, and Soft Grain Wholemeal loaves. The company also produces a selection of par-baked frozen food products, through its frozen food division for home and commercial use. Sunshine Bakeries’ commitment is to provide consumers with the highest level of safety and quality assurance, and is the first bakery in Asia to be awarded three prestigious PSB awards: ISO 9001 for quality, ISO 14001 for environmental friendliness, HACCP for food hygiene and safety. The company has in the last 10 years, consistently attained the “A” Grade rating in the AVA Factory Grading Scheme.
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User Ratings Summary
User rating summary from: 15 user(s)
best bread brand in town
Sunshine has always been my family’s preferred choice when it comes to buying bread from the supermarket. Ever since I was young, my mom would make my favorite breakfast with Sunshine’s Pandan/Milk Toast with butter and sugar. Even up till now, I still enjoy eating that.
Sunshine has softer bread compared to other brands, and that’s probably the reason why my family loves it so much. They also have many flavors to choose from, so you’re not just stuck with the same old White bread. My second favorite has to be the Californian Raisin. It’s chewy texture and slightly sweet taste makes for a good snack on it’s own.
I recommend Sunshine because it’s been around for years, and is still consistent in quality.
Average but not to my taste
I'm a fan of bread. As such, I've narrowed down my favourites.
Compared to the other mass produced brands, Sunshine bread doesn't have the oomph factor that the rest possesses. Other brands (such as Gardenia) are more aromatic compared to Sunshine's. The taste of Sunshine bread is a little inconsistent as well.
I guess Sunshine bread is pretty average, and pricey for its taste as well.
My first choice!
Sunshine bread is definitely my first choice when it comes to choosing a loaf of bread off the NTUC shelves! It's bread has excellent texture that is soft, tender and gives a slightly sweet aftertaste. Even their whole grain bread tastes delicious!
It's a great snack and perfect for breakfast or just any meal. However, one slice seriously doesn't satisfy! It's like an addiction! That's how good the bread is! My favorite would be their raisin loaf! It has always been my favorite since I was a little kid, and it still is! The tender and sweet bread, accompanied my the sweet juice if the raisin that bursts in your mouth with every bit is simple perfect!
Just like it's name
What an aptly given name!
"Sunshine" - the bread branded with this title is synonymous to what its name means. Every morning, the loaf of bread from Sunshine company greets me just like how the sunlight streams and fills up my room with its warmth glow.
The appellation "Sunshine" likewise brings about similar connotation of hope to a refreshingly new day. Every morning as I sink my teeth into the soft, tender bread that I spreaded delicious peanut butter jam on, the savoury breakfast never failed to re-energize me for a brand new day.
Breakfast to anyone, is an important meal. That means the components of the breakfast are equally crucial as well! To me, Sunshine bread is always enough to fill me up, bracing me for any challenges or obstacles the hectic day would throw to me. No matter what jam you decide spread on the Sunshine bread, it delivers the same quality taste to pamper your taste buds.
Be sure to try out the different varieties of Sunshine bread!
I love their bakery
Once I had the opportunity to pay a visit to their bakery in Senoko. I got to see how Sunshine made their bread. They had very impressive machinery that mass produced bread at a rate that boggles the mind. Bread, in various stages of completion, moves from one sector to another on conveyor belts.
We got to watch how bread dough was produced in gigantic mixers. The smell of yeast in fermenting dough was heady and it invokes in you a warm feeling. There were also bread being baked in huge ovens and the smell of baking bread was delicious.
We had a tasting session and I have to say that the bread is soft, light and slightly sweet. Get the plain white bread, it gives you a benchmark for comparison.
I'm one for the raisins!
I am a huge bread person. I always opt for bread whenever I'm given the option. And I have to say that I really like Sunshine's raisin bread as it is extremely soft and flavourful. It is absolutely packed with raisins so you practically get several raisins in every mouthful. I recently bought a loaf back home because I was craving the taste of this bread, and only two hours after I'd opened it, the entire loaf was gone. Mind you I only had two slices.
My family gobbled down the entire loaf in less that a day. If that doesn't say something about how good the bread is I don't know what will.
Soft and innovatively flavoured bread
My family is a big fan of sunshine breads, at times consuming up to 3 loaves in a single week. And it is easy to see why this is so. Amongst the numerous bakeries in Singapore, Sunshine has one of the more delectable and softest bread as compared to the competition. Moreover, they let their products stand out through the introduction of new and innovative flavours to their already very exciting line-up, with the latest being the Muesli High Fibre Bread, which is a good substitute to Muesli Bars.
These flavourful bread has only a particular downside, and that would be their price as the Muesli High Fibre bread would set you back at $4.95, which is the cost of a Fillet-O-Fish Macdonald's meal, and the most expensive loaf of bread out there in the market.
My favourite bread would be the corn and barn bread, which infuses the nutritional and health benefits with the great taste of sweet corn, a bread suitable for the health conscious. This bread is filled with delightful portions of corn and wheat barn, exuding a fragrant aroma and being delightfully soft at the same time.
On sundays, if you get the soft white bread at selected supermarkets, you will be rewarded with a complimentary pack of hotdog roll, a promotion which have been going on for a pretty long period of time and ensures your bread supply lasts through the week.
Loving Sunshine's flavoured buns!
Sunshine bread is one of the few brands I often find in my household. Being sort of a fan of wholemeal bread, I especially like Sunshine's. Many people don't like wholemeal because of its texture, and sometimes even its taste, but I think otherwise, especially for Sunshine's wholemeal bread.
But to me, the main star of Sunshine is the bun that comes in many flavours, like cream cheese, cookies and cream, blueberry cream, and so on. One bun costs lower than a dollar, so it's really worth paying for! Their filling might seem stingy, but I think it is enough to fill your mouth with its flavour. I really like to eat Sunshine's flavoured buns, especially for breakfast or supper, when I am too lazy to whip something up for myself. Because of the low cost, I can stock up on a few flavours and eat them over the next few days, any flavour, it doesn't matter to me! It's all good, although my personal fave is cheese!
Argh, after writing all this, I am definitely craving a flavoured bun right now. Gonna check if there's any now, whoops, hehehe!
I've eaten Sunshine bread for almost my entire life. Although the market out there is dominated with the likes of Gardenia, it has always given me a satisfactory breakfast. I particularly enjoy using it as curry dip - the softness of the bread clashes remarkably well with tangy Indian gravy.
However, prices are rather expensive for this brand of bread. Although there is only a difference of less than a dollar, I don't believe that whatever 'health benefits' you supposedly get warrants almost 20% more. But that being said, Sunshine is my preferred brand, simply because there is a nostalgia behind it.
A basic staple for most Singaporeans. Not a bad choice, but there are better out there.
Little Miss Sunshine
We Singaporeans, like the majority of Asians and totally unlike Ang Mohs, like our bread soft as a marshmallow, fluffy as cotton candy and sweet as spun sugar. We don’t care about free radicals and lack of fibre, white is right when it comes to our daily bread and we don’t quite fancy wholemeal no matter what the health benefits.
Sunshine has ingeniously packed their soft, fluffy, almost-white “Softmeal” bread with extra fibre and nutrients while downplaying the wholemeal taste. Technology is such a wonderful thing.
I’d prefer a freshly-baked baguette to start my day, but go with Sunshine instead because it is ever so convenient. I usually nuke mine in the toaster and slather it with Nuttella or turn it into French Toast with eggs, milk and sugar.