Prima Taste offers favourite Singapore ethnic delights in the simplest form of ready-to-cook pastes and premixes. Each item comes complete with essential ingredients and condiments, providing a full complement of authentic tastes and flavours that are consistently delicious anywhere in the world! For example, Hainanese Chicken Rice comes with a premix and sesame soya sauce oil for the chicken, fragrance oil for the rice, and chilli, ginger and dark soya sauces to serve with, providing you the ultimate in convenience. Their mixes are available in major supermarkets / hypermarkets. Cold Storage Carrefour Giant Isetan Meidiya Shop N Save NTUC Sheng Siong
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Masterchef By Microwave
I’ve always been a fan of beef rendang, but the kopitiam options are either saturated with oil or just too out of the way. When I tried PrimaTaste at a friend’s place, I had no idea the beef rendang rice was premade - in a microwave no less; it was that fresh and good.
The wholegrain rice was the long and crunchy type, with the tender beef slices offering a savoury accent to the meal. Not just an aroma bomb out of the microwave, PrimaTaste’s flavour definitely matches its mouthwatering smell - and it’s healthier than most fresh kopitiam options too. For a kitchen klutz like me, this microwave meal is truly a scrumptious godsend.
Local Comfort Food In A Box For Those Who Can’t Cook
If you’re looking for a dish to bring for a potluck but have run out of ideas and time, or if you have constant cravings for local fare and can’t cook for nuts, then Prima Taste is the solution for you. Their Singapore Favorites Meal Kits are affordable, idiot-proof, and authentic-tasting.
You can find a box of Prima Taste’s meal kits in most of your neighborhood supermarkets, whether it’s NTUC or Cold Storage. All you have to do is buy the extra ingredients required (usually rice, meat, additional condiments) and follow the instructions on the back. You can also adapt the recipe to make it your own. My maid makes an amazing chicken curry using the Prima Taste Hainanese Chicken Curry Premix as a base, and she’s received a ton of compliments whenever we prepare it for a party or potluck supper.
Prima Taste offers other products such as their cooking sauces and Ready Meals, which are perfect for those late-night mugging sessions. Prima Taste is also an excellent gift to send to friends living abroad who are homesick and are craving for a bowl of laksa or mee siam.
Tastes Like Home
For those who study overseas, you'll know how painful it is to be craving for Singaporean food and not be able to find any decent stalls that can satisfy that hunger. Which is why whenever my friends leave for studies overseas, I give them a couple of Prima Taste pastes to bring along on the trip.
I love how convenient these pastes are and the instructions are crystal clear. There's no need for creativity to prep your local dishes, just cook as they tell you and the dish is as legit as it gets. I cooked Chicken Rice (which serves about 5-7 people) for a potluck in Sweden and everyone couldn't stop raving about it. It's almost like having Wee Nam Kee Chicken Rice in the comfort of your dormitory. There's even black sauce and spicy chilli sauce in the pack. Shiok.
These packs range from 5sgd to about 10sgd and are readily available at all supermarkets. I usually tend to stock up on these when they have a 1-for-1 sale.
convenience at your doorstep
You never thought it possible, but I actually do get sick of instant noodles and other foodstuff like ready to make porridge and 3 in 1 milo during the times when I stayed in in camp at night. Hence, adventurous me decided that I could bring the kitchen one step closer to camp, the guy way, via experimenting with instant premixes.
The variety of ready to cook pastes and pre-mixes offered by Prima Mix is indeed, commendable. For example, I never thought Hainanese chicken rice could come as a premix. But it appeared before my eyes. The experience also reminded me of combat rations, SAF style, where you get loads of dishes prepared, you guessed it, 10 years before. However, please don't mistakenly assume that Prima taste makes its premixes 10 years before and vacuum packed it to maintain freshness (definitely not).
Hence, I decided to start off with laksa, a favourite dish of mine. Unfortunately, I decided to pour everything in and added in a ton of hot water (the way to prepare instant noodles) and even put a plastic lid on. The result was a mini implosion when the air pressure inside got too much for the lid to accomodate, messing up the floor of my bunk. Since then, I have not been enlightened as to the proper way of cooking premixes (don't come near me when i'm doing so) but enjoyed my meal tremendously.
Worth a try! Catch other wonderful, authentic flavours such as bak kut teh and char kway teow too! Amazing!
Delicious Local Flavour in a Packet
Having been awarded an award for its wonderful flavour, this brand has grown in status and demand locally - in fact, it's fame has been spreading via word of mouth. My mother was recommended by her friend to try Prima. While my family is one that rarely eats maggie or instant noodles, Prima is one brand that we do keep stock of at home.
The Laksa flavour from Prima is the best - while it is being cooked, the aroma of the noodles can fill my entire kitchen before wafting into my nose all the way in the living room, tempting me to take a taste of the noodles. Once I take my first spoonful, I can't stop - I'm immediately dragged into a noodle-rampaging stupor, where eliminating the delicious noodles is the key goal.
Home away from home
Prima Taste's products became my home away from home during my time in Australia. Those who experienced some time away from Singapore would understand that homesickness is a norm. When you start missing home, the closest and fastest thing you do is to find comfort food.
During those days, I would get Prima Taste's pastes and premixes for mee rebus, mee Siam and even the new instant laksa in bulk which was easily available from their oriental stores. Being the closest taste to our kopitiam food here, I am not surprised that they are popular among students.
Even though I am back in Singapore now, for easy home cooked meals during the week nights, I don't hesitate buying Prima Taste.
Prima Taste has its own outlet at CenterPoint where popular dishes of Singapore are served. The shop also sells boxes of Prima Taste food which makes it incredibly easy for anyone to prepare famous Singapore dishes from the comfort of home.
I tried the chicken rice box today and managed to prepare a delicious chicken rice. I liked that the box had clear instructions as to what I should do, considering that I'm a cooking greenhorn. Everything that you need is in the box and the only thing I bought was the chicken and some coriander as flavourings. The rice was flavourful, and not too soggy and it had the chicken essence in it. The chilli was too mild for my taste but the garlic dip provided added a great taste.
Given my positive experience with the chicken rice today, I'm definitely going to try the other dishes and learn how to prepare great meals for myself! It also makes good gifts, especially if you have overseas friends, as it's easy to pack home, instructions are clear and sharp and it's not very expensive.
Good for overseas Singaporeans that missed the Singapore taste
When my friend returned from Canada and told me that he missed Singapore food and was quite sad that even if he wanted to cook Singapore food for himself when overseas, he was not able to find the ingredients locally. And most ingredients were perishable so he was not able to bring back a lot of supplies to last him for a long time.
I recommended him Prima Taste and he was skeptical at first so he bought just one packet to try cooking in Singapore first. He told me the taste was close to the Singapore taste and when he left for Canada again, he brought a few packets of the different types of Singapore food he missed with him. A good way to bring the Singapore taste with you when you emigrate or need to work overseas for long period.
Quick fix solutions for the Noob Cook.
The answer to every noob cook's woes, lies in a box of Prima Taste.
Prima Taste offers a spectrum of local delights, from Beef Rendang to Chilli Crab. All you have to do is open the box, follow the instructions, and you can't go wrong.
Recently, I tried making the Hainanese Chicken Rice as well as the Laksa dish. They were simple and quick to make. Rather fuss-free and required no thinking as well, surprisingly. The only preparation that needs to be made is to purchase the fresh ingredients (which obviously don't come in the box).
Prima Taste makes a good gift for children studying abroad, a little taste of home encapsulated within a box. Alternatively, friends from distant lands could purchase a couple of these boxes home as well, so that they can enjoy our local delights even when they're back in their home country.
Real authentic taste in a packet.
The very first time I tried a Prima Taste product, it was an ambitious attempt at making mutton rendang at home for my family. The fact that my first-time amateur attempt came off well was a measure of how helpful the Rendang-flavoured sachet was to me!
Ever since, I've tried using the Laksa and Prawn Mee sachets at various cook-outs with great success. Every single time, I'm amazed at how the local flavour and taste has been compressed and condensed into a sachet. The paste in the packet is always fresh and the resulting gravy is thick and packed with flavour!