The Heeren Hot
The Heeren is a lifestyle mall targeting shoppers in their 20s and above.
A Lonely Place
The Heeren has become quite a sad shopping mall every since HMV moved away. The top floor used to be chocked full of shops that appealed to teenagers and was a popular mall for them to hang out! Now it seems to be rather neglected and there are always a number of empty shop spaces open for rent.
However there are still reasons for going to Heeren. This is where the cheap and great quality Japanese Buffet Restaurant, Kiseki, is located. For the variety of food they offer and the freshness, it is certainly worth going to Heeren just for this restaurant. It is also very difficult to find shops selling beads and findings in Singapore, and Heeren is a place that houses one of these shops. Here you can pick from a wide selection of beads at your own time and they are priced by individual piece. You can also find your tools and intricate findings here.
There are still a number of restaurants open in Heeren, so perhaps it is better to visit for eating rather than shopping. Most of the stores are very specialized surfer-style or sports type shops so it may not appeal to everyone’s tastes.
User Ratings Summary
User rating summary from: 9 user(s)
The Heeren used to be The Place to go to when I was in Secondary school. It had everything a teen my age wanted half a decade ago. The problem? It hasn't changed.
Despite numerous brand new shopping malls popping up all around it (ION orchard, H&M), The Heeren has remained consistent, which, looking at Singapore's constantly evolving landscape, is not a good thing.
The building is in major need of a facelift, and the shops in Heeren don't seem to cater to the current younger crowd, which is probably why I can't remember the last time I saw more than a few people here and there patronizing the stores.
There is nothing there - For now
There is nothing there. I used to patronize the Jack's Place there quite often and was shocked that it was gone when I went there few months back. Then, shops started disappearing and recently when I walked past it there was nothing left. I can't believe that it was once a hotspot for youths.
I think that they are undergoing a major overhaul and I rated it 1-star because I see some hope in it (Think Robinson's is taking over as main tenant if I'm not wrong). With its location - Just opposite Mandarin Gallery and so right in the middle of Orchard Road, there's hope!
Where is everything?
I used to come to The Heeren because at their top floor, they had a couple of good restaurants like Waraku and Jack's Place. In fact, the want to eat at Waraku was what got me to learn of The Heeren. By then, majority of the mall was closed for, I assume, renovation.
A couple of months back, I wanted to eat at Waraku again with my friend and we were at Orchard. We went to Heeren, and to my horror, the entire top floor, other than the hair salon and maybe some other unnoticed shops was closed! All the restaurants were closed. I was so disappointed! As we were leaving, we also took note of how dead the whole mall seemed.
Definitely hoping that The Heeren is undergoing a major renovation, or going through a makeover. Till then, I won't even consider walking into this mall...
A fossil in today's Orchard scene.
The Heeren used to be jam-packed with shoppers and tourists alike. This was back when HMV was THE place for audiophiles and teenagers were rampantly hanging out there as well as when radio stations like Perfect 10 and Power 98 were holding events there.
Nowadays, sadly, The Heeren is a shadow of it's former glory. The 'wow' factor has clearly descended into a 'what?' factor as there is nothing there to attract today's modern Singaporean shopper anymore. Partly to blame for this is the emergence of ION, Orchard Central, 313 and Cineleisure. Basically, with all these newer, larger malls around which cater more to today's shoppers, The Heeren has gone obsolete.
Either a revamp or a major renovation will greatly help The Heeren. Else, it's just a matter of time before it closes down.
back then the only reason why I went to heeren was because of the shop selling rubberbands on the floor fleshimp was on. I can't even remember what store that is. Also i would go there from time to time for the kiseiki buffet but that's all.
The shops are really boring because they have high end stores but these are stores I've never heard of so I don't think I'd trust the brand.
They also have what i would call the surfer shops- shops carrying brands like billabong, roxy and quiksilver but I only went into these shops because they were there and because I needed the food from Kiseiki buffet to digest.
Since kiseiki moved, I haven't stepped into heeren once. Maybe if you are a music junkie, HMV would be the store for you since it's quite big, but that's all to heeren. If you're not a music junkie, then don't even bother. I don't even know if HMV is still there!
Disappointing shopping mall. Why are such shopping malls appearing in increasing numbers in Singapore!?
This place is dead. More or less. The Heeren needs to revive and update itself. The place is not a typical shopping mall with ample space and a balcony to look down from. It gives off a rather claustrophobic vibe. There are actually many small little unheard of shops/brands The Heeren houses but the layout of the mall is too confusing and complicated. It is hard for someone unfamiliar to the mall to find anything of any worth as they would most probably get fed up and give up halfway after getting lost in the maze of shops and isles they have.
What the place lacks is energy. It is definitely losing out to so many other vibrant malls in the vicinity and doesn't deserve to be in Singapore's hottest shopping district aka Orchard Road.
Nothing much to expect from this shopping mall
The Heeren used to be a popular hangout among all the teens and young adults but after the closure and relocation of some shops, it has gone down drastically over time. There is not much shops to see and every time I visit this shopping mall, I could see barely anyone shopping around here.
I used to came to The Heeren because of the opening of a shop named 'ALT', but it didn't last long, perhaps due to shortage of crowd coming in, so it had to close down and I was quite upset by it as I often got my items from that shop.
If you want to visit The Heeren, you can expect to see only some shops like Converse, Billabong, Manhattan Pottage , Adidas, etc. I was quite surprised to find out that very small number of restaurants opened in this mall. I am only aware of 'TGIF' and this cafe/restaurant always attracts quite a number of diners especially during weekend.
The Heeren management should improve on this shopping mall; there is a lot of things that can be done to make it more appealing and attract more crowd. It is such a waste as the shopping mall is located at the heart of the city.
Alive but dead
Why did I say alive but dead? Sounds contradicting but allow me to explain it to you. It is alive in a sense that there still shops running their business there, there are still a handful of people going in and out of the mall. It is dead because it lacks soul and zest, boredom and nothingness lingers there. The shops there are commonly seen everywhere else and the atmosphere just isn't that right for enjoyable shopping. The small area of the mall also can't prevent the scenario where you might walk past the same shop twice, especially on the same level.
One road across, there is Cineleisure and on the same street, there are big shopping malls like Tangs and Isetan. Heeren might as well be gone. Really. No one goes there anymore. I used to see Heeren as a cool hang-out place but now it's really not worth your time. Nothing nice, boring and stiff. I'd rate it the 2nd worst mall in town after Forum. After all, Heeren is targeted towards the youths. But I guess it needs to spice itself up otherwise the remaining handful of people patronizing will eventually choose to go somewhere else next time.
A trend died down
The Heeren used to be a very lively place for teenagers in the earlier days around 5-10 more years ago. Back then, CDs were still a trend and they had this multi-storey CD store called HMV. That was the main source of attraction for the crowd. It also used to be a common hangout after school for teenagers where they take neoprint photos and do their shopping. However as years passed, many people have began purchasing songs and albums online that the trend of owning a traditional CD has kind of died down. And neoprint machines have also become the minor trend due to the increasing technology trend. Today, many owns a smartphone with camera apps that works as well as these neoprint machines or effect cameras. With the decreasing trend of CDs and neoprint machines, the mall lost the common crowd which slowly led to the retailers closing down their shops or shifting to other areas. In addition, the Orchard area has been revamped with much more choices for shopping: ION orchard, somerset313, shaw, fareast plaza, ngee ann city, wisma, orchard central. As compared to these malls with extensive exterior design and luxurious brands, The Heeren mall is a plain white sheet to shoppers.
However, the mall do gets it crowd during lunch and dinner peak period as there are still dining outlets over there to choose from.