Nichii is a fashion brand that originated from Kuala Lumpur, and has since expanded into over 30 outlets spread across Malaysia, Singapore and Saudi Arabia. This fashion brand retails a wide variety of apparel and accessories that are in trend to both men and women.
User Ratings Summary
User rating summary from: 2 user(s)
Look out for the sales!
Nichii, to me, seems like a really confused store. There is such a wide variety of clothes targeted at different groups of women, such that I’m not really sure how I’d describe the store itself.
Nichii has workwear, casual wear, cutesy t-shirts for younger girls, and more. These pieces are mostly a hit or miss, because the designs are not really influenced by current trends. Usually, nothing catches my eye, but I do like getting basic tank tops from Nichii, as they’re affordable, comfortable and of pretty decent quality.
Look out for Nichii’s sales, as they can go up to 70% off. That would be the perfect opportunity to get OL clothes, which can be pretty pricey at times. Those at Nichii are nicer than what you get at places like G2000, as Nichii’s work wear has details like pleats and buttons. Apart from that, there’s really nothing about Nichii that attracts me – most of their customers are middle-aged women, and so perhaps the clothes there are better suited for them.
Hit or miss
With Nichii, it can be a little of a hit or miss. The store is pretty much split into clothes that are OL-looking and dowdy, or trendier ones that youths can pull off. Those two styles are very different, and what's worse is that Nichii doesn't sort them out according to style, so clothes of very different styles can be placed together on the same rack, and to this, I only have one word of advice - sift!
Nichii appears unappealing to most youths, because the clothes that they put up on display somewhat look like they're meant for only the working class - boring. I first took up the challenge at Nichii when I was desperate for a dinner dress, and even high street brands like Forever 21 and H&M had forsaken me for winter wear, so Nichii was my last resort. Although the initial search can be quite exhausting (not to mention, daunting), I found a cobalt-coloured dress in between racks that retailed for only $19.90.
To this date, I'm not quite sure if that dress was meant for someone of my age, but I tried it on, and I absolutely loved it. The quality of the dress is average, though. It pilled a little, but this was only after numerous washes, so I suppose it can hold out for a pretty long time, despite its price.
Nichii may seem to carry only OL-ish clothes, but don't let initial impressions daunt you, because there are certainly hidden gems within the store.