This contest is a modelling competition whereby wannabe models can join and compete in through a series of competions. 2012 is their 20th anniversary since their first competition and it has kickstarted quite a few models careers.
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A successful competition.
This competion takes place every year and it was quite a big and major event, unknown to me till recently. I used to think that it was just a small modelling competition which wouldn't really help the contestants much but now i'm seeing it in a totally different light.
Many of the winners do end up being models or climbing up the popularity ladder in the showbiz industry, gaining accolade after accolade. This is indeed a major stepping stone for most of them as it exposes the budding models to different situations, enriches them with important life experiences and shapes their character.
Though it is indeed challenging, even if one doesn't win, it is indeed a great experience to go through and who knows, it may open more doors to more opportunities for one.