BHG is a departmental store in Singapore with 5 outlets in Singapore and focuses on quality, value and service.
BHG Singapore Hot
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User rating summary from: 11 user(s)
Neither the best nor the worst
BHG is a home of many brands compared to other departmental stores, and I like it that I can find many brands of goods that I cannot usually find in other departmental stores. However, I feel that in the process of providing a variety of brands of goods to customers, BHG has compromised on the variety of goods sold from each brand, which in turn gives customers less choices of buying something they want from a certain brand.
I am also not very happy about their apparent lack of ability to anticipate demand for different products, as when I shop at BHG once in a while, I find that quite a number of their items on display are the only ones left and there are no new sets of different sizes, this coming from the clothes and shoes section mostly.
On a brighter note, BHG sells quite a large variety of crockery and utensils that are of a good quality and at a reasonable price. Their service is so-so, and the ambience of their stores is not exactly the best I have seen. I will shop at BHG once in a while, but it is definitely not my prime choice of a departmental store.
Little that interests me
With a bevy of departmental stores to chose from in Singapore, we really are quite spoilt for choice. BHG for me is one of the weakest player in this saturated market. While big names like Isetan and Metro stock up on fashionable and popular brands, I find those at BHG to be a tad outdated. Without an attractive enough list of brands in its stores, BHG runs the risk of being irrelevant to a large number of youths.
Besides, I find the interior design of the store (especially the Bugis branch) to be rather old looking and dull. I can hardly remember the last time I actually bought something from this place as I don't find the products carried at this store particularly attractive.
If BHG is to lure customers like Seiyu (the company it took over from) used to, it needs to take some inspiration from some of its more successful counterparts.
a pleasant experience
I do not step into BHG as there does not seem to be anything which catches my fancy.. until today. I entered the store for the first time and, traditional, more old-fashioned clothes aside, there were some nicely designed shoes at reasonable/cheap prices, as well as quirkier prints from this Japanese label, Wakai. Pretty unique and hard to find elsewhere.
They also had a wide range of bags retailing at an affordable price, and I finally purchased this tote bag which was both reversible, had an additional bag inside which could be used separately, and of a lovely, eye-catching red, all at the price of $51.10. I was so pleased! I have to say, BHG appears at first to not carry much items, but you'll be pleasantly surprised, and may even find something which you like. ^^ The cashier was also very friendly despite being a bit slow, but I did not mind the wait with her service, as she would even chat with you.
There's more than meets the eye here.
bhg = best holiday gifts!
I was here last December to do some last-minute Christmas shopping, and I loved it. The sale prices were good, and I've heard that there are sales all the time at BHG!
The variety of goods here is astounding. I managed to find good presents for three very different people in five minutes! Not all in the same section, of course; everything was nicely categorised.
I wanted to look around after getting my presents, but my friend was eager to leave, and I was on a tight budget. I only managed to spend about fifteen minutes here, so I'll definitely be back for more!
Many brands available!
One of the departmental stores I frequent would be BHG since there always seems to be new clothes, shoes and bags available. It really sells almost anything! Apparel, toys, make-up stuff, just to name a few. All the products sold are categorised accordingly on the various levels, helping shoppers find what they want easily.
Goods from brands like Everlast, Converse and Adidas can be found here and most are cheaper than those elsewhere. The staff are generally very approachable and know the store inside out, so feel free to ask them for assistance.
Suitable for all, BHG would be an ideal place to shop.
Clothes for work!
BHG is always the place where I'd head to buy clothes for work, either formal (long sleeve shirts and black working pants) or smart casual (Jeans and polo tees). Why this special purpose? This is because as compared to other retail stores like Metro and Hang Ten, the quality of the clothes sold is better. The composition of my working clothes tend to be less of cotton, however, stores like metro sell clothes that have high cotton content, and hence the easy creases which requires a lot of effort with the iron. Hence, my choice would be BHG, it sold me a long sleeve shirt and 2 black working pants which is smooth, makes me look smart and does not crease too easily.
Moreover, other arrays of clothing can be obtained from this store. Come over for a selection of quality children, women and other men's clothes. They also offer a range of accessories such as belts and shoes!
Most of the years I bought my children clothing from this department store. They had a good mix of brands and different styles of clothing. In fact, I was just back from there buying clothing and shoes for CNY for my children.
Like most department stores, BHG Bugis also had their toy department together with the children clothing department in the same area. So as parents, we could tell our children to focus on selecting their clothing before we allowed them to visit the toy department. This always worked for my children. If not, it would be so difficult to get them to stay still and try on the clothing.
Another winning point of BHG Bugis is the small arcade centre around the same area. I was able to let my children go to play in the arcade while I queued to make payment without worrying they would be running around and knocking down some merchandise on display.
"Be Here Good"
I first came to know of BHG when it first opened in Tampines Century Square, taking over the previous Metro here. According to my mum (and I'm not sure if it's true), BHG actually stands for "Be Here Good", which I totally have to agree.
I like the bright lighting within BHG as it gives off a clean feeling (as compared to Metro at least). While the lighting is white, it isn't glaring enough to make my head spin. The layout of the store are concise (for both the one at Century Square and Bugis) making it easy for me to maneuver my way around, scouting and hunting for my spoils of war. The prices are reasonable and competitive, often tied with irresistible discounts, making it a great place for shopping.
Ironically, although I got introduced to BHG by the Tampines branch, I do prefer the one at Bugis for there's a section, albeit small but sufficient enough to satisfy my cravings, which sells chocolates (my favorite would be the Meiji imports) and snacks at low prices. From time to time, you may actually find bundled deals where they taped several snacks together and sell at an even lower price (be warned that such deals are usually nearing the expiry though but that doesn't really affect me since they will be long digested before then).
Not what I had expected!
Initially, I had this impression that the Bugis Department store was for aunties. No offense to anyone. But it was because I had never entered this place before that I had such a misperception!!
I was looking for a pair of sports shoe for running and I wanted to patronize my usual favourite shops like Adidas or Nike. But my friends stopped me, they said Bugis Department Store was having massive sales and that I had to go. I really refused to, but eventually gave in!
The pair of shoe that I saw at an Adidas store many months ago was actually up on sale at 30 percent discount!! I really could not pass up the deal, it was way too good! From then on, I head to this place for good deals! Sorry it can't be helped, I am just a student with very very little money to spend! Hahaha.
Step in to brand paradise.
What I like about this place is that they bring in many brands from overseas. Be it for the men's, women or kid's departments. They stock quite a large variety and patterns of shoes and accessories for the ladies section.
The staff are also well mannered and helpful to allow and assist the customers to try on different clothing. However, some BHG outlets sell rather old and tacky clothes which would not be suitable for the younger adults and teens.