Clio is a cosmetic brand that is manufactured in Italy but sold almost exclusively in Korea. Its tagline claims itself to be the No. 1 Eyeliner brand in Korea, and is endorsed by Korea's Pop Diva Lee Hyori. Its product line focuses mainly on cosmetics for the eyes. With its raving success in Korea, its wave of popularity has now hit abroad and its cosmetic products are now retailed in many other countries as well.