Sa Sa International Holdings Limited ("Sa Sa" or "the Group") is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited (the Stock Exchange) in 1997 (Stock Code: 178). Its over 250 retail stores and counters in Asia selling over 600 brands of skincare, fragrance, make-up and hair care, body care products, health and beauty supplements including own-brands and exclusive products. The Group employs over 4,000 staff in six markets across the region, covering Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.
User reviews View all user reviews
User Ratings Summary
User rating summary from: 14 user(s)
Good brand variety, terrible staff
Sasa is a cosmetic retail store that carries many brands of skincare, fragrances, body care, makeup and health supplements. Sasa is one of my go-to places when I need certain cosmetic/necessities.
One of my favorite brand only available in Sasa is Cyber Colors. I’ve been using their 24hr Eyebrow Pencil for the past 3 years, and it never disappoints. I also get personal care items from Sasa because they offer a 10% discount for members.
The service in Sasa is not the best, their staff would just hover around you, watching your every move. It gets uncomfortable after awhile and it makes you want to get out of the shop as soon as possible. Overall, it’s best if you know exactly what you need and want in Sasa before heading there so you can make the purchase and leave.
Overly Dedicated Staff
When I visit SASA just to browse the shelves, I often find myself leaving the store feeling a slight tinge of annoyance.
Its hard not to feel annoyed when the staff there spend most of their time hovering around you. They'll even insist on telling you about the product that you happen to be standing in front of.
I repeat: Insist.
This means that even after you've kindly rejected their assistance, they will remain about half a meter from you, observing your every move. Now this annoys me, why?
Firstly, that makes me feel like a criminal.
Secondly, I'm not a child. I do have purchasing power.
And Finally, didn't I say I was just browsing?
And even when you've rejected their assistance a couple of times. They'll still choose to stand there and tell you about every single product that you seem mildly interested in. And this happens without fail, at almost every SASA store I've been to.
Hence, unless you already have an idea of what you want in mind. I would advise against a trip to SASA just for browsing.
Bad Customer Service
Sasa definitely is a centre of cosmetics, ranging from Japanese to American brands. I especially enjoy their in-house brand of nail polishes, that are so affordable that I had my doubts of quality even after purchase. But I was definitely pleasantly surprised by the colour that was true to what you see of the bottle, and applies smoothly with the tiny brush. The applicator can be a little too small though.
Customer service in Sasa doesn't bode well with me however. The people stare you down, all the while chatting amongst themselves, giving off a really disdainful and uncomfortable vibe. It definitely cuts short my visits to the store. There was once when I actually encountered an extremely pleasant staff who was all smiles and extremely helpful though. But that was about the only time.
Furthermore, I do think some of their products are over-priced, products which you can find at Watsons too. An example will be the Acne pimple gel, which Sasa sells for over $20 when Watsons has it for approximately $7.So I'd actually recommend you to pay Watsons a visit before you make your purchase at Sasa. But Sasa still is a nice place to browse and explore different kinds of cosmetics.
Sale of one of the best eyeliners
If you ever want to get good quality eyeliner, get it from Sasa. Search for the product line: LA Gurl. The eyeliner is one of the smoothest eyeliners I have ever used and the application is really easy. It stays on all day and it costs around 8 dollars for an eyeliner. I have tried different brands such as Maybelline and bodyshop. None of them can hold a candle to LA Gurl. Maybelline's eyeliner is really harsh and doesn't stay on. Bodyshop's eyeiners are too rough and will hurt your eyes if you apply it wrongly.
LA gurl can only be found in Sasa which is why I highly recommend buying eyeliners from there.
Great customer Service
Besides Watsons, SASA is another place where I like to shop at to get my cosmetics products. I feel they have excellent customer service at SASA, every time when you enter the shop, they would greet you with "Welcome to SASA~" and they would further serve you with a basket and ask you if you need any help to find anything.
I have always enjoyed their service as their salesperson will always recommend you products that are popular and are suited for you. They also have their sales period where you can enjoy 10%-15% off for their items. And sometimes they also offer free eyebrow trimming service which is definitely a value added service for them!
Turned off by their customer service
As the title suggests, I do not like the customer service at some SASA outlets.
Once, my friend and I were trying on the samples to see which shade is suitable for us. The salesgirl marched up next to us without a word. She appeared rather hostile without offering her assistance and we felt uncomfortable to continue trying the samples. Needless to say, we did not buy anything, under the disapproving stare of the salesgirl.
On another occasion, the salesgirl was being really pushy. I really do feel uncomfortable as I want to continue browsing but the salesgirl would not leave me alone even though I told her of my intention.
I would go to SASA if I want Japanese brands like Juju Aquamoist but not for their house brand, sasatinnie. I have tried its lip and cheek tint and the face powder. Performance is worse than drugstore brands.
I hardly like the idea of withstanding judgmental stares from their sales assistants so I would probably not patronize the store unless needed.
The few times I've been to SASA is because I was following a friend/some friends. And I am not impressed.
For one thing, their range of products aren't that varied compared to Watsons or Sephora. I'm not trying to sound like a sell-out but I can get all my beauty product needs from those two stores, so I don't see the need why I have to buy stuff at SASA (thus the reason why I don't go to SASA out of my own accord).
Their price range is alright, but then again, I don't want "alright".. it doesn't bring you very far.
One thing I have to give SASA credit for is their customer service which was commendable. Always friendly, with smiles on their face!
Nail clippers, eyelash extension, brushes, make up, perfumes, masks.....
Sasa is the place that comes to mind whenever I need items mentioned above. It is reasonable priced, if not extremely cheap and I love their sales. They have masks going at 2 dollars! The salesperson in store will always be ready to hand you a little basket for your convenience and are always ready to help.
I am a very superficial person who judges a store by its design so Sasa wasn't even on my list initially. I found the place very aunty-looking and it felt a bit dirty when I stepped inside (maybe due to the pink and white colour matching) but I guess you shouldn't complain that much when there are so many affordable items available, right? Besides it's not like you're going to spend a night in that place!
SASA is Asia's response to Sephora. There are many outlets at convenient locations all over the island and easily recognisable by the hot pink banner. One can find a mind-boggling range of beauty essentials be it perfumes, nail polish or even false lashes. They house a variety of brands, most under the affordable range.
The shop assistants and promoters are always willing to help with a sweet smile. They even let you try out new products and do have demonstration sessions. Do not, however, expect the same level of service and attention that you would get at higher end departmental stores. And if you are a hygiene freak like me, then maybe you would not want to try the testers as they look slightly dodgy. But who's complaining when you can get out with a bag full of beauty essentials without burning a hole in your wallet.
one stop shop for a girl's beauty needs at affordable prices
Filled with things that a girl needs to look and feel great about herself, Sasa would be a place for girls to satisfy their beauty needs at affordable prices. It sells products ranging from perfume to nail polishes and facial masks to eyeliners.
As I have combination skin, the facial products sold, like the facial masks, that are generally suitable for those with normal skin, are not suitable for me. But priced at $2 each, and occasionally 2 for $2 during sales, I would have given them a try like my friends do on a regular basis. The most common item I purchase from Sasa would probably be DKNY perfume, either the Apple or Peach Blossom scent. I will only get them during the sales period though, as they are suitable as gifts as well.
The staff are very helpful, be it to test a perfume smell or to try on the various makeup products. And they do offer take home testers at times, even after trying several products and none were purchased, especially during the sales period. Although I do not often shop at Sasa for my beauty products, as I have combination skin, the products sold are reasonably priced and suitable for those with normal skin.