A subset of the parent company that owns Cotton On, Typo is a concept store that specializes in retailing trendy stationery, gifts, and other lifestyle items.
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This Typo Isn’t A Mistake
Typo is probably every student’s must-visit store at the end of each year, whether it’s to grab a trendy but practical Christmas gift, or stock up on cute school supplies for themselves.
I’m no different - Typo is where I get my planners, water bottles, pencil cases, notebooks… essentially, almost everything a student would need for school. The style and designs of most of their products are largely inspired by whatever’s trending on social media - most teenagers may describe their stationery as ‘Tumblr’, in reference to the popular content sharing website. Typo is probably the best place to get quirky greeting cards as well - I really like those that are hilariously insulting.
Although packed during the December holidays because of its promotions, Typo is an affordable and fashionable place I’d visit for all my stationery needs nevertheless.
Typo is a fairly new shop that has exploded onto the stationary and home decoration scene here in Singapore with their stores constantly being chock-full of people and customers always finding themselves with little space to manoeuvre.
It is a great place if you're looking to re-vamp your room with quirky little knick-knacks of if you're looking to inspire yourself to study with pretty stationary. I would say the best thing about Typo is that everything here is relatively affordable for students (their main clientèle) especially when there are sales on items when the seasons end. Another thing I love about Typo are their hilarious gift cards that you are definitely not going to find anywhere else.
However, if you are precious about your possessions and hate having the same thing as anyone else, then Typo might not be the place for you as you are bound to find someone with the same water bottle or pencil case as the one you purchased in Typo. As a whole though, I still think Typo is a great place to purchase items that will surely brighten up your day.
The Hipster Heaven
Typo is my hipster addiction, with its snarky and beautifully designed notebooks and owl pen holders, one definite way to my heart is to just to buy me all the stationery in that shop! The first Typo I have ever went in was the outlet within the Cotton On store in the Vivo City branch. The minute I set my eyes on the delightfully quaint and quirky stationery and canvas paintings, my heart was sold. I had found my guilty pleasure.
Typo's products are like the brainchild of a hipster, arty-farty teenager, who loves owl pens and notebooks with mugshots of a pug on the cover with a simple statement of: Pug Life (pardon the pun) emblazoned on the front. The prices of these products range from ok-ish to outrageously overpriced. One example of an overpriced item would be the headphones shaped in the form of animal ears, which they retail for around $34!
Other than that, the notebook designs are very pretty and amusing. I have had a few notebook-buying splurges where I ended up not using nearly 70% of the notebooks I purchased. There are discount prices available. The Parkway Parade outlet has a sale for 4 A-4 spiral notebooks for $15 and the A-3 sized notebooks (which were slightly thicker) were 3 for $15 as well. Decent prices, though you are mainly just paying for the print design.
If you are looking for a gift for a friend who has an unhealthy obsession with mustachios and most likely has an account on Tumblr, I would highly recommend getting him/her a gift from Typo. They will probably love you forever.
Typo has got it all right
I wasn't surprised to learn that TYPO is one of the product lines under COTTON ON. Similar to its parent brand, it holds crazy sales that gives huge discounts! They seem to hold sales very often though, so if you're eyeing something, it may be worthwhile to wait. I believe the most prominent items in TYPO belong to the Wall Art category -- the rows and rows of white wooden standing letter blocks. I love how they jazz up a room immediately even though they look so simple, and there is almost no fuss involved in using them as decorations (only the occasional cleaning I guess). I was tasked to decorate the cocktail area of a ballroom at my cousin's wedding and the letter blocks were one of the must get items that instantly popped up in my mind. Most importantly, they are cheap and can be recycled after use. They now stand on the shelves in my cousin's living room.
Even when I do not need something from TYPO, I always love to browse the store for something interesting. In fact, they have a category under their online store dedicated to 'Things you didn't know you needed'... I couldn't resist the collection and bought a unique moustache wall hook!
Quirky and affordable knick knacks
I really like what TYPO has to offer. Quirky notebooks, loud mugs, color-coordinated stationary, paintings that I do not need, laptop cases... It's a one-stop place if you are looking for gifts for friends who are into all these. The prices can be steep for a notebook or a file. I wouldn't pay >$10 for a notebook but if you are okay with the price, there are a lot of designs to choose from!! I really like TYPO as mentioned earlier but do you know where I get my TYPO stuff? "Online lah". We Singaporeans can be really good at saving money ;-)
Google "Cotton on Asia" and go under "Typo". I tell you... notebooks are as low as $1 with the leather covered ones at $5. Nothing over $10! Mugs at $2. Posters at $1. Things that you don't need suddenly becomes things you are unconsciously adding to your basket. You need to spend $50 for free shipping, otherwise shipping is at $7 and what do we do???? As most Singaporeans would say... "wait for free shipping promotion lah". Yup! When there is free shipping promotion, you can get free shipping even if you buy a $1 item!! I love TYPO but I will only buy it from their online store because sometimes the same thing that you get at the store can be sold online at a much cheaper rate.
Always go when there is a sale!
I have passed by Typo many times and I have been inside their stores as well, but it was usually pretty expensive although their products are really nice. The other day, I passed by the outlet at Wisma Atria and realised they were having a sale. Since there weren't many people, I decided to walk in and have a look. I did not regret stepping in!
I found awesome looking notebooks with beautiful covers going at $10 for 3 pieces. Though some of the covers were dented, I managed to find some that still looked pretty good. Furthermore, I found some awesome looking rubber stamps with designs that were something I had been looking for quite some time. Usually rubber stamps are pretty expensive, usually priced at $3.50 and above but these were only $2.50 each and they were about 3cm by 3cm!
It was a must buy for me so I grabbed a few. :P The cashier was really nice and she asked if I would like a tumbler for $5 (purchase with purchase) which I kindly turned down thought I was obviously extremely tempted to get it. I was pleased with my entire purchase and event he paper bag looks cool!
I would definitely buy again from Typo in the future, especially when they are clearing stocks and they have a sale! It's really cool to have trendy stationery shops like Typo around that sell quirky and interestingly designed products. For me, it is like a dream come true :P
The A&F of Stationery
Popular opinion seems to have it that Typo is inexpensive. Popular opinion is oft wrong, if anything the advent of designer stationery and the decadent lifestyle of consumerism has made it easier for the common man to buy into the idea that each trip to the store necessitates the use of a Visa card (because your purchases MUST exceed a hundred dollars). Lets be honest- I need three things when I go back to school- a pen, a paper pad and a box of highlighters. Big Bookshop gives me this for less than $5.
Yes. There are sales. How is this different from any other store in Singapore.
But. There's something about Typo that somehow undermines rational economic thinking and stabs right into the heart of the consumer-soul that somehow justifies its overdone marketing strategy. Maybe it's the vintage feels, the perceived consumer surplus from sales, or the relatively proficient service. Whatever it is- Typo stationery just has something about it that makes it so... Respectable.
Back to school shopping
Last holiday, I brought my children here to top up their stationery for the new school year. My initial plan was to set a budget for them since this trip was only to top up and not to replace existing items.
But after looking at the price tags of the items, I was quite relieved and did not really tell my children that there was a budget for the trip. Anyway, even if I set the budget to be a $100, I believed it would not be easy for them to exceed that amount unless they wanted to replace all their existing stationery with new ones. My two primary school children bought only a total of $40 plus and I added a few items for my K2 boy and the total bill still came to less than $100. Very good buy.
Affordable and unique, with a vintage spin!
When I first heard about Typo from my friends, I thought it was just another stationery store, and boy, was I wrong.
With its quaint, cottage-like décor, Typo sets itself apart from its competitors by offering unique stationery and decorative items, with a vintage twist. Each time I enter Typo, I’ll end up buying at least one notebook, because their cover designs are really cute, and the quality of the notebooks are definitely worth the price. Their pens are also of good quality, and come in a variety of colours – perfect for your next handicraft project or mindmap.
Typo often has sales, where you can get really good finds. Some of my best finds include a 15” laptop bag for $5, and a neon yellow satchel crossbody bag for $20. Definitely worth the price, so do keep an eye out for these sales!
With its rustic charm and all these great deals, Typo has certainly become one of my favourite stores of all time, and I highly recommend visiting it!
Innovative and economical
When I first passed by Typo, I thought that beyond writing tools and paper, this was a shop for girls who like to own chic items. Upon entering, I changed my opinion as some of the products were actually very suitable for boys who wanted something that is cool and looks useful.
They have some very products that are sweet fruits of innovation, such as a compact notebook that is durable and good to use, and also some very creative designs of stationery and other items such as pencil cases. These products are sold at cheaper prices than the same class of products in most other shops, but are still more expensive than your conventional stationeries, notebooks etc...
As the shops are quite small in space and are usually crowded, shopping in their shops is not exactly comfortable and service tends to slow down a little during peak hours due to the crowds.