21
NOV
2016

Singapore's Most Influential Brands Were Honored At This Grand Gala Event

The “Oscars” for Singapore's best brands   Source: Influential Brands 2016 marked the momentous year Leo Dicaprio broke his winless streak at the Oscars, finally taking home t...
24
JUL
2015

Singaporeans' Top Brands of 2015 Revealed - Brand Alliance Unveils This Year's Winners

Consumer Confidence in Singapore   Singaporean consumers are spoilt for choice. The perfect counterpoint between East and West, we get the best of both worlds. Literally. We...
29
AUG
2014

Understanding Generation X - A Study on Brand Preferences by Brand Alliance

What Generation X Wants   The Generation X (ages 34-54) consumer's habits have been tough to pin down. A generation at ease with the pre-Internet era yet comfortab...