Selangor, Malaysia 47800
Jaspal is a line of clothing for the style-conscious men and women. They aim to provide stylish ready-to-wear clothing at affordable prices. They also have a complete range of accessories such as bags and shoes.
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Great Products, Not Exposed Enough
For Jaspal, I actually had an assignment for this to investigate as to why this brand, along with LG Electronics, is not performing as well as other brands within the same industry. It was a subject called Integrated Marketing Communication. At the time, we were putting together Jaspal with Topman, Padini, Marks & Spencer and Giorgio Armani. My friends and I decided to take a look for ourselves to see whether the product actually looks nice as none of us owned Jaspal products prior to the semester.
So here's the thing. In all honesty, it does look attractive. It makes the men look more classy and makes the women more chic. Price-wise, it wasn't expensive. You can get most of the items under RM100. Armani's products cost a bomb but their sales are doing well. So what was the problem really?
Simple. It is exposure. They lack exposure. People aren't exactly aware of what they are selling and what the designs in general would look like. Indeed it is a shame. Slick, classy and comfortable, what's there not to like? However, I am speaking about this within Malaysia. I'm not aware of how the brand does in other countries.